| Discovery & requirements | Review services, client journeys, current site, locations, booking process and technical constraints. | Confirmed scope, sitemap and implementation plan. | Accurate practice information and stakeholder availability. |
| UX & page architecture | Plan navigation, page hierarchy, appointment routes, service structure and client-resource pathways. | Approved page system and reusable content patterns. | Agreement on services, locations and user actions. |
| Interface design | Create responsive visual layouts aligned to the practice brand and agreed conversion priorities. | Production-ready page designs implemented in the website. | Brand assets, imagery and feedback. |
| Development | Build responsive pages/components, forms and agreed CMS or template structures. | Working website source and deployed/handed-off site according to scope. | Hosting/CMS access and technical compatibility. |
| Integrations | Configure agreed supported booking widgets, links, analytics or other vendor connections. | Tested website-side integration or documented routing. | Vendor support, credentials, APIs or embed methods. |
| QA & launch | Test key browsers/devices, forms, links, layouts, content paths and agreed integrations. | Launch-ready build plus handoff notes and known dependencies. | Final content approval and third-party availability. |