Truthful, source-backed claimsCampaign copy should use facts, outcomes and programme information the organisation has approved.
Beneficiary dignityStories, photographs and personal details need suitable permissions and careful representation.
Donor intent & restrictionsPurpose-specific appeals should not blur how restricted or designated funds are described.
Privacy & communication preferencesDonor data, suppression choices and consent/legitimate communication rules matter by jurisdiction.
Platform & fee transparencyDonation paths should make the receiving organisation, fees and relevant expectations clear.
Board and stakeholder approvalExecutive, development, finance, programmes or trustees may need to approve claims, budget or launch timing.