The edit sits inside a release pipeline
Producers, creative teams, channel owners, marketing, talent, legal or distribution stakeholders may all influence what can be used, when it can be released and which versions are needed.
Episodic or campaign cadenceDeadlines often repeat, so file naming, versioning and review discipline matter.
Multiple destinationsA master may lead to social cutdowns, vertical reframes, teasers, screeners or presentation versions.
Approval dependenciesCreative, marketing, client, talent or rights-related feedback can affect picture lock.
Asset restrictionsMusic, archive, third-party footage, fonts and brand elements may carry usage conditions.