| Identity & trade item | Brand, product name, SKU, GTIN/UPC/EAN, variant, consumer unit, case pack | Normalize, map, de-duplicate obvious conflicts, preserve parent/child relationships | Confirm authoritative identifiers, product ownership and pack level |
| Food information | Ingredients, allergens, nutrition values, net quantity, storage, preparation or usage information | Transcribe, structure and map approved source values to agreed fields | Supply and approve market-specific legal/scientific source content |
| Claims & certifications | Dietary, organic, halal, kosher, gluten-free, sustainability or nutrition/health claims | Place only customer-approved wording, badges or attributes where requested | Substantiate, approve and maintain evidence for claims or certifications |
| Media | Primary pack image, back label, side panels, lifestyle image, file names, alt text | Associate assets to the correct SKU, organize file naming and populate approved media fields | Provide approved images, usage rights and required brand standards |
| Commercial data | Price, compare-at price, tax category, availability, case quantity, shipping weight/dimensions | Map or update supplied values within the agreed catalog workflow | Approve commercial rules, source-of-truth system and update cadence |
| Channel structure | Categories, titles, required attributes, variants, tags, metafields, feed columns | Transform the master record to the customer-provided channel template and flag missing requirements | Provide access/template, approve publishing and own marketplace account decisions |