| Identifiers | SKU, GTIN/UPC/EAN, marketplace item IDs and parent-child relationships. | Maintain a cross-reference so updates reach the intended item and variant. |
| Pack & variant data | Size, volume, flavour, unit count, bundle or multipack structure. | Check visible pack details against the approved master record before change submission. |
| Food information | Ingredients, allergens, nutrition, dietary attributes, storage and preparation guidance where relevant. | Use only business-approved information; flag missing or conflicting fields rather than inventing content. |
| Images & creative | Pack shots, labels, secondary images and approved brand assets. | Track the current approved asset version and marketplace-specific format needs. |
| Claims & descriptions | Product descriptions, feature bullets, certifications or dietary claims where supplied. | Do not create unsupported regulated claims; route unclear statements back for approval. |
| Availability & fulfilment | In-stock status, fulfilment method, shipping constraints and marketplace visibility. | Monitor accessible signals and coordinate issues with the business or logistics owner. |