| Routine & How-To | Where does this product or service fit? How is it used? | Reels, carousels, Shorts, Stories | Approved usage instructions and visuals |
| Product / Ingredient Education | What is it, who is it for, and what approved benefit can be stated? | Carousels, short video, Q&A | Approved claims, ingredients and substantiation |
| Demonstration & Portfolio | What does the product, finish or service process look like? | Video, before/after, close-ups | Truthful representation, consent and platform suitability |
| UGC, Reviews & Creator Proof | How do real users or creators experience the product or service? | Reposts, testimonials, creator edits | Permissions, disclosure and claim review |
| Launches & Promotions | What is new, available or time-sensitive? | Countdowns, launch Reels, Stories, offer posts | Stock, dates, terms, links and approvals |
| Brand & Behind-the-Scenes | Who is behind the brand and what does it stand for? | Founder video, team content, process stories | Usable footage and brand narrative |
| Community Q&A | What objections, questions or service concerns recur? | FAQ posts, replies, Story Q&A | Response boundaries and escalation rules |