| Technical discovery brief | Project goals, platform assumptions, technical risks, access requirements and acceptance criteria | Scoping document | Discovery | Client brief, existing site details and stakeholder input |
| White-label delivery plan | Roles, workflow, communication boundaries, milestones, review points and approval rules | Delivery roadmap | Planning | Agency process, client expectations and account-team availability |
| Website or storefront build | Responsive templates, components, CMS configuration, ecommerce functionality or custom front-end work | Staging website | Production | Approved design, content, product data and platform access |
| CMS setup and content structure | Editable page templates, menus, fields, content types, blocks and authoring guidance | CMS configuration and guide | Setup | Content model, brand rules and editor requirements |
| Integration support | Forms, analytics, CRM handoffs, email tools, ecommerce apps, tracking tags or approved third-party systems | Configured integrations and notes | Implementation | API access, credentials, data fields and security approval |
| QA and testing record | Browser, device, responsiveness, links, forms, accessibility checks and defect resolution tracking | QA checklist and issue log | Quality assurance | Acceptance criteria and review environment |
| Launch readiness package | Backups, redirects, DNS coordination, analytics validation, go-live checklist and rollback considerations | Launch checklist | Launch | Hosting access, domain details, stakeholder approval and launch window |
| Performance and accessibility recommendations | Practical improvements for speed, usability, semantic markup, alt text, contrast and technical constraints | Recommendation report | Review and optimisation | Target pages, test criteria and platform context |
| Documentation and handover | CMS guidance, technical notes, plugin or app inventory, maintenance instructions and support process | Handover document | Handover | Final approvals and ongoing ownership model |
| Maintenance and support report | Completed updates, unresolved risks, support hours, backlog changes and recommendations | Recurring support report | Ongoing support | Support priorities, access and change approvals |