| Reporting audit | Current report formats, dashboards, data sources, metric definitions, workflow and quality gaps | Assessment document | Discovery and audit | Sample reports, platform access and stakeholder input |
| KPI dictionary | Metric names, definitions, formulas, source systems, caveats and owner notes | Reference document or spreadsheet | Framework design | Goals, reporting audiences and approved definitions |
| White-label report template | Brand-aligned layout, channel sections, executive summary structure and reusable components | Slide, PDF or dashboard template | Setup | Brand assets, logo use rules and preferred format |
| Dashboard build | Interactive performance views, filters, data-source connections, calculated fields and access settings | Dashboard workspace | Implementation | Tool permissions and data-source approval |
| Monthly report pack | Performance summary, channel pages, charts, annotations, caveats and commentary drafts | PDF, slide deck or shared dashboard | Recurring production | Campaign notes, account context and approval timing |
| Data-source map | Connected systems, refresh cadence, ownership, API limitations and issue points | Technical reference sheet | Setup and QA | Platform inventory and access owner details |
| Quality-control checklist | Date checks, source checks, formulas, naming, formatting, links, commentary and delivery verification | Checklist and review log | Quality assurance | Approved acceptance criteria |
| Client review notes | Key movements, anomalies, risks, questions and suggested discussion points | Account-team briefing notes | Reporting cycle | Account-manager context and client priorities |
| Reporting operations playbook | Workflow, roles, schedule, handoffs, escalation, version control and backup procedures | SOP document | Handover or managed service | Team roles and delivery expectations |
| Training and handover | Dashboard usage, report interpretation, template maintenance and change request process | Live session and documentation | Handover | Team attendance and access to final assets |