| Discovery and requirements brief | Business goals, users, store model, current issues, constraints, integrations and launch priorities | Workshop summary and requirements document | Discovery | Stakeholder access, current store data and operational rules |
| UX and conversion audit | Navigation, product pages, search, cart, checkout messaging, mobile usability and trust factors | Audit report with prioritised findings | Audit | Analytics, user feedback and platform access |
| Information architecture | Menu structure, category logic, product taxonomy, filters and content relationships | Sitemap, taxonomy map and navigation plan | Planning | Product categories, attributes and merchandising priorities |
| Storefront UI design | Responsive page designs, components, product cards, collection pages and checkout-adjacent content | Figma designs and design-system notes | Design | Brand assets, images, copy and approvals |
| Platform setup | Theme, settings, payment, shipping, tax, user roles, apps and administration configuration | Configured ecommerce environment | Setup | Platform account, provider decisions and credential access |
| Theme or front-end development | Reusable sections, templates, product pages, cart experience and CMS-editable content blocks | Code, theme package or deployed storefront | Development | Approved designs and technical requirements |
| Integration specification | Payment, shipping, tax, CRM, ERP, analytics, feed, email and automation requirements | Integration plan and backlog | Planning and implementation | System access, API details and data definitions |
| Data migration support | Product, customer, order, URL and content mapping where included in scope | Migration templates and validation checklist | Migration | Clean export files and validation owners |
| SEO and redirect preparation | URL mapping, metadata, structured content needs, technical checks and crawlability considerations | Redirect map and SEO launch checklist | Pre-launch | Current URL list, priority pages and content inputs |
| Analytics and tracking setup | GA4 events, ecommerce tracking requirements, pixels, consent-aware configuration and reporting needs | Measurement plan and tracking validation notes | Setup and QA | Analytics access and event definitions |
| Quality assurance records | Functional checks, responsive review, payment tests, content review, accessibility notes and issue log | QA checklist and issue register | QA | Test scenarios, payment sandbox and approval owners |
| Launch and handover pack | Launch runbook, admin guidance, training notes, support plan and post-launch monitoring tasks | Documentation and handover session | Launch and support | Named owners and release approvals |