| Growth audit | Review of store experience, funnel, acquisition, retention, analytics, product economics and operating constraints | Assessment report and issue map | Discovery and audit | Platform access, goals and performance data |
| Ecommerce growth roadmap | Prioritised workstreams, decision criteria, dependencies, owners and sequencing | Roadmap and backlog | Strategy design | Business priorities and resource constraints |
| Channel strategy | Role of paid search, paid social, SEO, marketplaces, lifecycle, content and referrals | Channel matrix and planning notes | Strategy design | Channel history and budget context |
| CRO recommendations | Page-level improvement opportunities, test hypotheses, friction points and QA requirements | CRO report and test briefs | Optimisation planning | Store access, analytics and customer feedback |
| Lifecycle marketing plan | Customer segments, retention journeys, email or SMS logic, campaign calendar and message priorities | Journey map and campaign briefs | Setup and production | Customer data, consent status and brand guidelines |
| Measurement framework | KPIs, definitions, baselines, data sources, attribution assumptions and reporting limitations | KPI dictionary and dashboard specification | Setup | Analytics, order data and CRM definitions |
| Product and merchandising insights | Category performance, product-page content needs, availability signals and promotion coordination | Product opportunity summary | Audit and optimisation | Catalogue data, margin context and inventory constraints |
| Experiment backlog | Prioritised tests, hypotheses, owner, effort level, success criteria and review cadence | Test backlog and experiment log | Implementation | Traffic data and approval process |
| Workflow and governance map | Roles, approvals, QA checks, meeting cadence, escalation and cross-functional responsibilities | Operating model documentation | Implementation | Team structure and approval requirements |
| Ongoing performance reporting | Recurring review of KPIs, actions, learning, blockers and next priorities | Monthly or agreed cadence report | Managed service | Timely access to updated data and business context |