The handoff focuses on the campaign configuration and decision points needed to understand what was built and what should happen next.
Campaign & ad-set structureClear naming and objective-aligned account organization.
Audience targeting planDocumented prospecting, testing and retargeting logic.
Ad copy / variation setupAd variations assembled from agreed messaging and approved assets.
Tracking review notesRelevant Pixel, event, UTM or destination observations within scope.
Launch QA checklistCampaign settings, links and conversion-path checks before launch.
Optimization summaryWhat was reviewed, what changed and what to watch next.