| Lead follow up audit | Review of current lead sources, response speed, CRM status rules, ownership, scripts, reporting and bottlenecks | Assessment report and findings workshop | Discovery and baseline review | CRM access, lead sources, sales process and historic data |
| Lead handling playbook | Definitions for lead types, priority rules, status changes, escalation, handoff, disqualification and reactivation | Operational playbook | Workflow design | Sales input, ICP and approval of terminology |
| Follow up cadence framework | Call, email, LinkedIn, SMS or chat touchpoints, timing logic, no-response path and rescheduling approach | Cadence map and templates | Setup | Brand voice, approved claims and contact policy |
| Qualification script and notes template | Questions, fit checks, buying signals, objection capture, appointment criteria and handoff summary | Script, checklist and CRM note format | Setup and training | Product details, sales criteria and escalation rules |
| CRM configuration recommendations | Field requirements, status options, source tracking, task reminders, views and reporting inputs | Requirements document or configuration backlog | Setup | CRM access, admin support and data definitions |
| Email and message templates | Professional follow up copy for inquiry response, reminder, no-response, no-show recovery and nurture handoff | Template library | Production | Brand guidelines, legal claims and offer details |
| Appointment coordination process | Calendar coordination, meeting confirmation, reminder workflow, handoff notes and no-show recovery steps | Workflow and SOP | Implementation | Sales calendars, meeting rules and meeting types |
| Quality assurance checklist | Review of data entry, script compliance, escalation accuracy, response timing, permissions and message consistency | QA checklist and review log | Quality control | Service standards and compliance requirements |
| Performance reporting pack | Response time, contact attempts, connect rate, qualification outcomes, booked meetings, source quality and bottlenecks | Dashboard input and reporting summary | Ongoing reporting | CRM data, source tagging and agreed KPIs |
| Training and handover | Process explanation, system usage, templates, escalation rules, reporting cadence and continuous improvement notes | Training session and documentation | Handover or managed service transition | Relevant team attendance and ownership confirmation |