| Content and channel audit | Existing themes, formats, cadence, audience response, workflows and content gaps | Audit report and priority backlog | Discovery and baseline | Channel access, existing assets and business context |
| Social content strategy | Objectives, audiences, platform roles, content pillars, voice and editorial principles | Strategy document and pillar map | Strategy | Brand, customer, product and commercial inputs |
| Editorial calendar | Topics, formats, channels, owners, dates, source requirements and calls to action | Monthly or campaign calendar | Planning | Business priorities, launches and approval windows |
| Copy and caption production | Platform-specific posts, hooks, captions, headlines, scripts and response prompts | Editable copy document or workflow cards | Production | Approved facts, claims, terminology and source material |
| Design and carousel assets | Branded graphics, templates, carousels and platform-ready exports | Editable files and final assets | Production | Brand guidelines, logos, imagery and review feedback |
| Short-form video package | Concepts, scripts, shot lists, edits, captions and export variants where scoped | Video files and production documentation | Production | Footage, speakers, product access and approvals |
| Publishing and governance setup | Access roles, scheduling, QA, naming, approval and escalation procedures | Workflow, checklist and access register | Implementation | Platform permissions and named approvers |
| Performance reporting | Platform signals, website activity, qualitative learning and recommended editorial actions | Dashboard and written report | Ongoing delivery | Reliable analytics and business context |
| Content optimization backlog | Topic, format, hook, distribution and repurposing tests prioritized by evidence | Learning log and updated backlog | Optimization | Sufficient publishing history and stakeholder feedback |
| Training and handover | Strategy rationale, templates, workflows, ownership, reporting definitions and open risks | Training session and documentation | Handover | Relevant team attendance and named owners |