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Trusted by 1,250+ advertisers, businesses and marketing teams
Starting at$25 USDFocused one-campaign audit
5–7 Working DaysStandard audit delivery
Global ServiceSupport for customers worldwide
Quality FocusedClear scope, review and delivery process
Paid Media Audit Plans

Choose the Audit Depth That Matches Your Account

Start with a focused campaign review or go deeper across a larger single-platform account. Multi-platform and complex environments are handled through a custom scope.

Campaign Health Audit
$25USD · one-time

For a small account or advertiser who wants an independent check of one priority campaign.

1 paid platform · 1 active campaign
  • Campaign structure and settings review
  • Budget and bidding check
  • Targeting, keyword or placement review
  • Conversion-tracking observations
  • Prioritized findings and action summary
  • 5–7 working day delivery
Request This Audit
Account Performance Audit
$49USD · one-time

For businesses that need a broader review of the core campaigns driving paid acquisition.

1 paid platform · up to 2 active campaigns
  • Everything in the Campaign Health Audit
  • Deeper search-term, audience or placement review
  • Budget allocation and overlap checks
  • Creative and landing-page alignment review
  • Structured PDF findings with prioritized fixes
  • 5–7 working day delivery
Request This Audit
Advanced Account Audit
$99USD · one-time

For a more complex account that needs deeper measurement, structure and optimization analysis.

1 paid platform · up to 3 active campaigns
  • Everything in the Account Performance Audit
  • Expanded conversion and attribution review
  • Cross-campaign structure and cannibalization checks
  • Priority matrix by impact, confidence and effort
  • Detailed remediation roadmap and review notes
  • 5–7 working day delivery
Request This Audit

Before You Choose

AccessRead-only account access is preferred where available.
DeliveryStandard delivery is 5–7 working days after inputs are complete.
OutputFindings and prioritized recommendations are delivered according to the selected plan.

Larger accounts, ecommerce feed complexity, multiple markets, multiple platforms or specialist tracking requirements may need a custom quote so the audit remains meaningful.

Need a custom service or scope?

Not Able to Find the Right Service or Price?

Get in touch with our expert. Tell us what you need, and we'll help identify the most suitable service, scope and pricing for your requirement.

Discuss Your Requirement
How It Works

From Account Access to a Prioritized Fix Roadmap

The audit separates measurement problems from campaign problems so recommendations are based on the right evidence.

Read-only review
Evidence-based findings
Prioritized next actions
01

Scope & Access

Confirm the platform, campaigns, business goals, conversion actions and the questions you need the audit to answer.

Audit brief
02

Measurement Validation

Review conversion signals, tracking context and reporting quality before using performance data to judge campaign decisions.

Data confidence
03

Account & Campaign Review

Inspect structure, settings, budgets, bidding, targeting, exclusions, traffic quality, creative and landing-page alignment.

Findings register
04

Impact Prioritization

Separate urgent measurement or spend-leakage issues from optimization opportunities and lower-priority hygiene items.

Priority matrix
05

Report & Roadmap

Deliver the agreed findings with practical recommendations, sequencing and clear next steps for your team or current provider.

Action roadmap
What We Examine

Eight Audit Lenses That Turn Ad-Account Noise Into Decisions

The exact depth depends on the plan and platform, but the review is organized around the decisions that most often affect paid media efficiency and measurement confidence.

Account Structure

Campaign organization, settings, naming logic, duplication and segmentation.

Conversion Tracking

Primary actions, signal quality and measurement gaps that affect decisions.

Budget & Bidding

Allocation, pacing, bid strategy and constraints that may limit efficiency.

Targeting Quality

Keywords, audiences, locations, devices, placements, exclusions and overlap.

Traffic Leakage

Search terms or placements that appear misaligned with intended demand.

Creative Signals

Ad-message consistency, asset coverage and obvious fatigue or mismatch risks.

Landing Alignment

Whether the post-click experience supports the promise and intended conversion.

Reporting & Decisions

Whether the available data makes it clear what to stop, fix, test or scale.

We do not start with “optimize more.”

A useful audit first asks whether the account is measuring the right outcomes, then traces where spend can be leaking or where structure may be blocking reliable optimization.

Can the conversion data be trusted?If measurement is weak, downstream CPA or ROAS decisions may be misleading.
Is spend reaching the intended demand?Targeting, keywords, placements and exclusions are reviewed for obvious leakage.
Is the account structured for decisions?Campaign design should make performance interpretable, not just technically active.
What should be fixed first?Findings are sequenced so high-impact or foundational issues are not buried in a checklist.
The result is a decision document: what appears sound, what needs validation, what may be wasting budget and what your team should investigate next.
What You Receive

A Paid Media Audit Report Built for Action, Not Shelfware

The deliverable is organized so a founder, marketing manager, in-house specialist or external agency can understand the findings and move into remediation.

Paid Media Audit — Findings & RoadmapDecision ready

Account Health Summary

A concise view of the major areas reviewed, what appears sound and where attention is needed.

Findings Register

Specific issues and observations grouped by measurement, structure, spend, targeting, creative and conversion path.

Spend-Leakage Review

Areas where targeting, placements, queries, overlap or allocation may be sending budget away from intended demand.

Prioritized Fix Roadmap

Recommendations sequenced by practical impact and dependency so foundational fixes are handled before optimization layers.

Common Buying Scenarios

When a Paid Media Audit Is Especially Useful

Use an independent audit when you need evidence before changing budgets, providers or campaign structure.

CPA is rising or ROAS is weakening

You need to separate market pressure from account, tracking, targeting or conversion-path issues.

DIAGNOSE BEFORE SPENDING MORE

Budget is increasing

Validate whether the account has measurement and structural foundations strong enough to support additional spend.

PRE-SCALE REVIEW

You are changing agency or ownership

Create a neutral view of account health before a handover, vendor review or internal transition.

INDEPENDENT SECOND OPINION

Tracking feels unreliable

Check whether conversion signals and reporting logic are strong enough to support bidding and optimization decisions.

MEASUREMENT CONFIDENCE

Campaigns have grown messy

Review duplication, segmentation, exclusions, budget fragmentation and account hygiene before a rebuild.

STRUCTURE RESET

You need a fresh set of eyes

Use the audit to challenge assumptions and create a prioritized list for your current team or provider to validate.

EXTERNAL REVIEW
What We Need

Give the Audit Enough Context to Be Useful

The account data shows what happened. Your business context explains what the campaigns were supposed to achieve.

Read-only account accessPreferred where the platform supports it.
Primary business goalLeads, sales, bookings, pipeline or another defined outcome.
Conversion actionsWhat counts as success and which actions matter most.
Target market & audienceLocations, customer groups and commercial context.
Landing pages / websiteThe post-click experience used by the campaigns.
Your concern listAnything you specifically want investigated or challenged.
Audit vs. Implementation

Know What This Engagement Does—and Does Not—Include

The standard Paid Media Audit is a diagnostic and recommendation service. It does not silently change your live campaigns.

  • Media spend is paid directly to the advertising platform and is not included in the audit price.
  • Campaign rebuilds, tag implementation, creative production and ongoing optimization are separate unless confirmed in writing.
  • Recommendations are based on the access, data and account context available during the audit.
  • No specific ROAS, CPA, revenue or savings outcome is guaranteed.

Before You Increase Spend, Find Out What the Account Is Telling You

Use the audit to validate measurement, identify leakage and give your team a clearer order of operations.

Frequently Asked Questions

Questions About Paid Media Audits

Clear answers on scope, access, pricing, delivery, outputs and what happens after the review.

What is a Paid Media Audit?

A Paid Media Audit is an independent review of your advertising account setup, conversion tracking, campaign structure, budgets, bidding, targeting, search terms or placements, creative signals and landing-page alignment. The goal is to identify issues, explain why they matter and prioritize what should be fixed first.

What areas of my paid media account will you review?

The review is tailored to the confirmed scope. Typical checks include account and campaign structure, conversion tracking, budget allocation, bid strategy, targeting, keyword or placement quality, exclusions, creative and ad-copy signals, landing-page alignment, reporting quality and obvious sources of wasted spend.

Which advertising platforms can be included?

Platform coverage is confirmed before work begins. In your enquiry, name the paid media platform or platforms you want reviewed so Rudrriv can confirm the appropriate audit scope for your account.

What access or information do you need?

Read-only advertising account access is preferred where available. Helpful inputs include your website or landing pages, business goals, primary conversion actions, target markets, current campaign context, tracking or analytics information and any specific performance concerns you want investigated.

Will the audit make changes inside my ad account?

No changes are made as part of the standard audit unless implementation is explicitly included in a separately confirmed scope. The audit is designed to diagnose issues and provide prioritized recommendations so you can decide what to change and who should make those changes.

How much does a Paid Media Audit cost?

Paid Media Audit plans on this page start at $25 USD for a focused one-campaign review. Broader single-platform reviews are available at $49 USD and $99 USD. Multi-platform, large-account or specialist requirements are scoped separately.

How long does the audit take?

The standard delivery window is 5–7 working days after the required access and project information are available. Larger accounts, multiple platforms or complex tracking environments may require a separately confirmed timeline.

What will I receive after the audit?

Depending on the selected plan, you receive a structured audit summary, prioritized findings, issue explanations and a recommended action roadmap. Deeper plans add broader campaign coverage and more detailed analysis so your team can plan fixes in a sensible order.

Does the audit include conversion tracking and attribution checks?

Conversion tracking and measurement quality are reviewed within the agreed audit scope because weak tracking can distort campaign decisions. The audit identifies observable gaps and recommendations; technical implementation or tag remediation is a separate scope unless explicitly agreed.

Can you audit an account managed by another agency or freelancer?

Yes. A Paid Media Audit can be used as an independent second opinion on an account managed internally or by another provider. Read-only access allows the account to be reviewed without changing campaigns during the audit.

Do you guarantee lower CPA, higher ROAS or a specific savings amount?

No. The audit identifies issues, risks and optimization opportunities, but future performance depends on implementation quality, market conditions, competition, budget, offer strength, landing-page experience, tracking accuracy and other factors outside the audit itself.

What happens after the audit is delivered?

You can use the prioritized roadmap with your internal team or current provider. If you want Rudrriv to help with implementation, remediation or ongoing paid advertising support, that work can be discussed and scoped separately after the audit findings are reviewed.

Before You Submit

Tell Us What You Want the Paid Media Audit to Answer

A short, specific brief helps us confirm the right audit depth. Share the platform, account size, business goal and the performance concern that prompted the review.

Goal & conversionWhat should the campaigns generate, and which conversion action matters?
Spend & scaleShare approximate media spend if it helps explain account complexity.
What feels wrongRising CPA, weak ROAS, poor lead quality, tracking doubts or account clutter.
Decision deadlineTell us if the audit is needed before a budget increase, launch, handover or review.
Helpful: include the number of active campaigns, main market, website or landing-page URL and any measurement issue you already suspect.
Paid Media Audit Enquiry

Request Your Audit Scope Review

Share your account context and requirement. We will review the scope before confirming the appropriate plan or a custom engagement.

Please do not paste passwords, payment credentials or highly sensitive information into this form. Account access can be arranged separately through the agreed project workflow.