Account Health Review
Evidence first. Recommendations second.
8 audit lenses
Tracking & attributionValidate
Conversion actions, measurement signals and decision quality.
Budget & biddingInspect
Allocation, bid logic, pacing and avoidable constraints.
Traffic qualityReview
Keywords, audiences, placements, exclusions and intent match.
Creative & landingCompare
Message alignment from ad interaction through conversion path.
Prioritized findings registerImpact × confidence × effort
Measurement qualityValidate conversion signals before optimization decisions
FIRST
Spend allocationCheck whether budget is concentrated in the right campaigns
NEXT
Targeting leakageReview irrelevant queries, audiences or placements
REVIEW
01Validate data
02Fix leakage
03Optimize & scale