Microsoft Advertising

Reach High-Intent Customers With Microsoft Advertising

4.8/5 · Trusted by 1,250+ advertisers, ecommerce teams and growth-focused businesses

Launch a new Microsoft Ads account, import eligible Google Ads campaigns, or improve an existing setup with clearer keyword strategy, conversion tracking, audience controls and ongoing optimization built around your actual business goals.

Search campaign setup & structure
UET conversion tracking support
Google Ads import & QA
Search-term, bid & budget optimization

Service fees start at $20 USD. Advertising media spend is separate and paid through the advertiser's Microsoft Advertising account.

M Microsoft Advertising · Campaign workspace
Illustrative workspace
Campaign overviewTracking active
Search campaignReady
UET statusVerified
Bid strategyConfigured
Budget controlSet

Keyword & search-intent review

high-intent service keywordExactEligible
brand + solutionPhraseEligible
location + servicePhraseEligible
low-intent research queryReviewNegative?

Responsive search ad preview

Sponsored
Your Business | Relevant Solution | Clear Next Step
example.com/solution
Message aligned to search intent, landing page and conversion goal.
Conversion goalLead / Sale defined
Audience layerConfigured by intent
Launch QABudget · URLs · Tracking
Google Import ReviewImport eligible campaigns, then validate budgets, targeting, assets and tracking before launch.
Measurement FirstBuild around meaningful conversion goals so optimization is based on business outcomes, not clicks alone.
Google 4.8/5Trusted by 1,250+ advertisers and growth-focused businesses
Starting at$20 USDMeaningful entry-level campaign setup
Delivery5–7 Working DaysStandard initial setup window
CoverageGlobal ServiceSupport for customers worldwide
ApproachQuality FocusedClear scope, QA and measurement process
Microsoft Ads Service Plans

Choose a Microsoft Advertising Scope That Matches Your Stage

Start with a focused campaign build, expand to a broader account setup, or add ongoing management. Media spend is not included in these service fees.

Focused Launch

Microsoft Ads Launch

For a small business or focused offer that needs one properly structured Microsoft Search campaign.

$20 USD · one-time

Initial delivery: 5–7 working days

  • 1 Microsoft Search campaign setup
  • Keyword research and match-type structure for a focused offer
  • Responsive search ad copy for core ad groups
  • Location, device, schedule and budget configuration
  • Starter negative-keyword list and launch QA
Start a Focused Launch
Ongoing Management

Managed Optimization

For active advertisers that want recurring search-term, bid, budget, ad and conversion-performance review.

$199 USD · per month

Onboarding/setup: typically 5–7 working days

  • Management for an agreed portfolio of active campaigns
  • Search-term and negative-keyword maintenance
  • Bid, budget, audience and ad-asset optimization
  • Conversion and tracking-health checks
  • Recurring performance summary with next-action priorities
Discuss Managed Optimization
Pricing reflects a practical entry-level setup and current comparable Microsoft Ads specialist/service-market pricing. Final scope depends on campaign count, markets, tracking complexity, shopping feeds and management requirements. Ad spend is always separate.
Need a custom service or scope?

Not Able to Find the Right Service or Price?

Get in touch with our expert. Tell us what you need, and we'll help identify the most suitable Microsoft Advertising service, scope and pricing for your requirement.

Discuss Your Requirement
Campaign Workflow

How the Microsoft Advertising Process Works

The workflow starts with business goals and measurement, then moves into campaign structure, launch QA and optimization—not the other way around.

01

Goal & Account Review

Confirm offers, markets, conversion actions, existing account status and budget context.

02

Tracking Plan

Define lead or sales actions, UET requirements and the measurement needed before optimization.

03

Keyword & Audience Design

Map search intent, match types, negatives, audience layers and campaign segmentation.

04

Build or Import

Create campaigns from scratch or import eligible Google Ads structures for Microsoft-specific review.

05

QA & Launch

Check ads, URLs, bids, budgets, targeting, tracking and account settings before activation.

06

Optimize & Report

Use search terms, conversion data and budget performance to prioritize recurring improvements.

Campaign Paths

Build Around the Microsoft Ads Format That Fits the Buying Journey

Microsoft Advertising is more than a single search-campaign type. The right format depends on what you sell, the conversion you can measure and where your audience is in the decision journey.

Campaign availability, features and eligibility can vary by account, market and advertiser type. Rudrriv confirms the appropriate scope before build.

Search Campaigns

Capture high-intent queries with structured keywords, negatives, responsive search ads and relevant landing pages.

  • Lead generation and service enquiries
  • Brand and non-brand search coverage

Shopping Campaigns

Connect product catalog data, Merchant Center requirements and campaign structure for ecommerce advertising.

  • Product-led search visibility
  • Feed and conversion readiness

Audience & Native

Extend beyond active search demand with audience-led placements, remarketing and relevant creative assets.

  • Prospecting and remarketing
  • Audience signal refinement

Performance Max

Use conversion goals, creative assets and audience signals to support Microsoft's automated multi-format campaign approach.

  • Conversion-led automation
  • Requires dependable measurement

Google Ads Import & Microsoft-Specific QA

Bring eligible campaigns across using Microsoft Advertising import tools, then review budgets, targeting, imported settings, assets and conversion tracking instead of assuming the imported account is launch-ready.

Optimization Control

Manage the Variables That Actually Change Campaign Quality

Microsoft Ads performance is influenced by the relationship between search intent, ads, audiences, bids, budgets, landing pages and conversion data. Our management scope keeps those elements connected.

Search TermsIdentify useful queries and block irrelevant demand with negatives.
Audience SignalsLayer relevant audiences where they support the campaign objective.
Bids & BudgetsAlign bidding choices and spend controls to the available conversion data.
Conversion QualityCheck that leads or sales are measured consistently enough to guide decisions.

Recurring Campaign Review

Measurement-led
Search query relevanceKeywords, match types and negative keywords
Review
Ad-message alignmentHeadlines, descriptions, assets and landing page fit
Optimize
Conversion signal healthUET, goals and meaningful actions
Verify
Budget allocationSpend concentration by campaign and intent
Prioritize
Audience & location performanceSegments, geographies, devices and schedules
Refine
Next-test planChanges sequenced so results remain interpretable
Action
What You Receive

Practical Microsoft Advertising Deliverables, Not Just Account Changes

The exact deliverables vary by plan, but every engagement is designed to leave you with a clearer, reviewable campaign structure and next-step logic.

Campaign Build Sheet

Campaigns, ad groups, targeting logic, budgets and launch settings documented for the agreed scope.

ACCOUNT + BUILD SUMMARY

Keyword & Negative Map

Priority keyword themes, match-type choices and exclusions aligned to search intent.

KEYWORD STRUCTURE

Tracking QA Checklist

Conversion goals, UET status and tracking dependencies reviewed according to the selected plan.

MEASUREMENT CHECK

Optimization Priorities

A clear list of what to monitor after launch and where early data should influence changes.

NEXT-ACTION PLAN
When This Service Fits

Use Microsoft Advertising When You Need Another Measurable Route to Demand

The service can support first-time advertisers as well as teams that already run paid search elsewhere and want Microsoft Advertising configured with the same level of control.

You Already Run Google Ads and Want to Expand Efficiently

Microsoft's import tools can reduce setup effort, but an imported campaign still needs platform-specific QA. Rudrriv can review settings, budgets, targeting, ads, tracking and conversion goals before you scale spend.

Import eligible campaign structures rather than rebuild every element manually
Review what should remain, change or be excluded after import
Keep Microsoft-specific measurement and optimization decisions visible

Lead Generation

Build search campaigns around service intent, calls, forms and qualified enquiry actions.

Ecommerce

Support product-led campaigns where catalog, conversion and revenue tracking are ready.

B2B Search

Structure campaigns around professional, solution and industry-specific search demand.

Existing Account Cleanup

Audit search terms, targeting, negatives, tracking and campaign structure before adding spend.

Measurement Before Scale

Track the Business Action, Then Optimize the Advertising

Microsoft Advertising's UET supports conversion tracking and remarketing. A sound service setup defines what counts as a meaningful conversion, checks the tracking path and uses that signal to make better campaign decisions.

UET TagConfirm the website tracking foundation.
Conversion GoalDefine the lead, call, sale or other useful action.
Campaign AttributionConnect meaningful actions back to advertising activity.
Audience SignalsUse relevant visitor and intent data where appropriate.
Optimization LoopUse performance evidence to guide budget and targeting changes.
Frequently Asked Questions

Questions About Microsoft Advertising Services

Clear answers on platform scope, account access, tracking, campaign imports, fees and expected delivery.

What is Microsoft Advertising?

Microsoft Advertising is Microsoft's advertising platform for reaching audiences through search and other eligible Microsoft Advertising placements. Rudrriv can help plan, build, track and optimize campaigns within an agreed service scope.

Is Microsoft Advertising the same as Bing Ads?

Microsoft Advertising is the current platform name for the advertising service historically known as Bing Ads. Search campaigns can reach Microsoft Bing and eligible search partner inventory according to platform settings and availability.

Can you import my Google Ads campaigns into Microsoft Advertising?

Yes. Microsoft provides Google Import tools for eligible campaign types and settings. Rudrriv can review the imported structure, adjust budgets, targeting and tracking, and complete launch QA instead of treating an import as a finished campaign.

Is advertising spend included in the Rudrriv service fee?

No. Rudrriv service fees cover the agreed setup or management work. Microsoft Advertising media spend is separate and is paid through the advertiser's Microsoft Advertising account.

Do you set up UET conversion tracking?

UET conversion-tracking setup or implementation guidance can be included depending on the selected plan and website access. UET can support conversion measurement, remarketing audiences and bidding optimization.

How long does Microsoft Advertising setup take?

The standard initial delivery window is 5–7 working days after required access, business inputs and tracking information are available. Larger account migrations, shopping feeds or multi-market builds may require a custom timeline.

Can you work on an existing Microsoft Advertising account?

Yes. Existing accounts can be audited and restructured where needed, including search terms, keyword match types, negative keywords, ads, targeting, bidding, tracking and budget allocation within the agreed scope.

Which Microsoft Advertising campaign types can you support?

Scope can cover Search, Shopping, Audience or Native, Performance Max and eligible imported campaigns when those formats are available for the advertiser's market, account and business model.

Do you guarantee leads, sales or a specific return on ad spend?

No. Campaign performance depends on auction conditions, budget, offer strength, tracking quality, landing-page experience, competition, seasonality and other factors. Rudrriv focuses on sound setup, measurement and ongoing optimization rather than guaranteed outcomes.

What access do you need to begin?

Typical requirements include Microsoft Advertising account access plus business goals, target locations, products or services, budget guidance and landing pages. Tracking work may also require website, tag-management or analytics access.

Microsoft Advertising Enquiry

Request a Microsoft Ads Scope Review

Share the essentials below. We will review your account stage, campaign requirement, measurement needs and budget context before confirming the best-fit plan or custom scope.

Same-page submission · required fields validated

Please do not include passwords, payment-card data or other highly sensitive information in this first enquiry. Access can be arranged through the appropriate secure workflow after scope review.

Microsoft Advertising and Bing are trademarks of Microsoft. Rudrriv's service offering is independent and does not imply a Microsoft partnership or certification. Platform features and campaign eligibility may vary by account and market.