| CRM health assessment | Configuration, data, workflow, integration, reporting, adoption, access, and governance review | Assessment report and prioritized findings | Discovery and audit | Platform access, stakeholder interviews, and existing documentation |
| Requirements and solution blueprint | Business processes, user stories, data model, permissions, automation, integrations, and reporting requirements | Requirements catalogue and solution design | Design | Decision-makers, process owners, and technical constraints |
| CRM configuration | Objects, fields, stages, layouts, rules, views, notifications, and role-based experiences | Configured environment and change log | Build | Approved requirements, licences, and administrator access |
| Data cleanup and migration | Profiling, mapping, deduplication, transformation, test migration, reconciliation, and cutover support | Migration files, logs, and validation report | Migration | Source data, retention decisions, and business validation |
| Automation and integration setup | Lead routing, tasks, approvals, lifecycle workflows, sync rules, APIs, and exception handling | Configured workflows and integration specification | Build and test | Connected-system owners, API access, and test cases |
| Dashboards and reporting | Operational, pipeline, activity, adoption, service, and management reporting | CRM dashboards, KPI dictionary, and report guide | Reporting setup | Metric definitions, baseline data, and audience requirements |
| Testing and launch readiness | Test scenarios, defect tracking, permission checks, migration validation, and go-live controls | Test evidence, issue register, and readiness checklist | Quality assurance | Client testers, acceptance criteria, and approvals |
| Training and documentation | Role-based training, process guides, administrator notes, support pathways, and change communication | Live sessions, recordings where agreed, and user guides | Enablement and handover | User groups, attendance, and policy input |
| Managed CRM administration | User support, access changes, backlog delivery, reporting maintenance, quality checks, and service reviews | Service reports, release notes, and improvement backlog | Ongoing operations | Priority owner, response expectations, and platform access |