Frequently Asked Questions
Conversion Rate Optimization Questions
Clear answers on scope, inputs, implementation and what you can expect from the fixed CRO plans.
What is conversion rate optimization?
Conversion rate optimization is the structured process of finding friction in a digital journey, forming evidence-led hypotheses and improving the experience so a larger share of existing visitors complete meaningful actions such as purchases, leads, sign-ups or enquiries.
What is included in a CRO audit?
Depending on the plan, the audit can cover desktop and mobile UX, conversion paths, calls to action, forms, trust signals, messaging, ecommerce product and checkout steps, analytics or behavioral evidence when access is available, and a prioritized set of improvement hypotheses.
Do I need analytics or heatmap access?
No for the entry plan. Analytics, heatmaps or session recordings make deeper diagnostics stronger, so they are reviewed in higher plans when you can provide appropriate access or exports.
Does the service include implementation or A/B test development?
The fixed-price plans focus on analysis, recommendations and experiment planning. Design, development, tracking configuration or live A/B test implementation can be scoped separately as a custom CRO engagement.
How long does the CRO service take?
The standard delivery window is 5–7 working days after the required inputs and access are available. Larger or multi-property scopes are quoted separately.
Can you review ecommerce checkout and product pages?
Yes. Ecommerce CRO can review landing pages, collection pages, product pages, cart and checkout journeys, mobile usability, offer presentation, trust signals and abandonment points within the agreed scope.
Can you guarantee a conversion uplift?
No. CRO recommendations and experiments reduce guesswork, but results depend on traffic quality, offer strength, implementation, audience behavior, statistical power, seasonality and other factors outside the audit itself.
What will I receive at the end of the project?
You receive the deliverables listed in your plan, typically including an audit report, prioritized recommendations, annotated observations, experiment hypotheses and an action backlog. Exact formats are confirmed with the scope.