Digital Marketing Audit

Find What’s Blocking Growth with a Digital Marketing Audit

4.8/5 · Trusted by 1,250+ customers worldwide

Get a structured, evidence-led review of the digital channels, tracking and conversion paths behind your marketing. We identify what is underperforming, where measurement is weak and which fixes deserve attention first.

Website, SEO and conversion diagnostics
Paid media and channel efficiency review
Analytics, tracking and attribution checks
Prioritized findings and action roadmap
Sample audit workspace Digital Marketing Health Review
Example score72/100
72Health score
SEO
68
Paid
61
Analytics
82
Conversion
73

Priority findings

!
Tracking gaps

Key conversion events need clearer validation and naming.

Critical
Paid media structure

Campaign segmentation and landing-page alignment need review.

High
SEO foundations

Core setup is usable, with page-level opportunities to prioritize.

Monitor
DeliverablePrioritized audit report
Standard delivery5–7 working days
Access modelRead-only where possible
Google★★★★★ 4.8/5Trusted by 1,250+ businesses and marketing teams
Starting at$99 USDFocused audit plans
Delivery5–7 Working DaysAfter inputs and access are ready
CoverageGlobal ServiceSupport for customers worldwide
Review standardQuality FocusedClear scope, review and delivery process
Digital Marketing Audit Plans

Choose the Depth of Audit You Need

Start with a focused diagnostic or expand the scope across your website, acquisition channels, analytics and conversion journey.

Focused diagnostic

Focused Audit

For startups, small businesses or teams that need clarity on a website and their highest-priority channels.

$99 one-time

A practical entry audit that identifies the most important gaps without expanding into a full multi-channel review.

  • 1 website or primary digital property
  • Up to 2 priority marketing channels
  • Structured website and conversion review
  • Core analytics and tracking checks
  • Concise scorecard and priority findings
  • Prioritized fix list and next-step summary
  • 5–7 working day delivery
Choose Focused Audit
Multi-channel review

Growth Audit

For growing businesses managing several channels and needing a clearer view of performance and measurement gaps.

$299 one-time

A deeper diagnostic across acquisition, measurement and funnel performance with clearer sequencing for your team.

  • 1 website plus up to 4 marketing channels
  • SEO, paid, social, email or CRM review as scoped
  • GA4 and conversion-tracking validation
  • Landing-page and funnel friction review
  • Competitor snapshot for up to 2 competitors
  • 30-day prioritized action roadmap
  • 30-minute findings walkthrough
  • 5–7 working day delivery
Choose Growth Audit
Full-funnel review

Full-Funnel Audit

For established teams with multiple acquisition channels, larger account structures or more complex customer journeys.

$699 one-time

A broad diagnostic across the digital journey, channel performance and measurement architecture.

  • 1 primary website plus up to 6 channels
  • SEO, paid media, social, email and analytics review
  • Conversion journey and attribution assessment
  • Tracking taxonomy and measurement gap review
  • Competitor snapshot for up to 3 competitors
  • 60-day prioritized implementation roadmap
  • 60-minute findings walkthrough
  • 5–7 working day target after access is ready
Choose Full-Funnel Audit
Need a custom service or scope?

Not Able to Find the Right Service or Price?

Get in touch with our expert. Tell us what you need, and we'll help identify the most suitable service, scope and pricing for your requirement.

Discuss Your Requirement
Audit Workflow

How the Digital Marketing Audit Process Works

We move from your business questions to evidence, diagnosis and prioritized action—without turning the audit into a generic checklist.

01

Objectives & Scope

Confirm goals, priority channels, current concerns, markets and the decisions the audit needs to support.

02

Evidence Collection

Review the website, campaigns, analytics and read-only platform data included in the agreed scope.

03

Channel Diagnostics

Assess setup, consistency, performance signals, customer-journey friction and measurement quality.

04

Score & Prioritize

Separate critical issues from high-value improvements, medium priorities and items to monitor.

05

Report & Roadmap

Deliver the audit findings, recommended sequence and walkthrough according to the selected plan.

What We Audit

A Connected View of Your Digital Marketing System

A channel can look healthy in isolation and still fail inside the wider customer journey. The audit therefore checks both channel-specific issues and how acquisition, landing experiences and measurement connect.

1Review the channels customers use to discover and evaluate your business.
2Check whether landing experiences support the intent created by those channels.
3Validate whether tracking captures meaningful actions and supports decision-making.
4Rank improvements so your team can focus on the issues with the clearest business relevance.

Website & Conversion

Review the path from visit to enquiry, signup or purchase.

  • Landing-page clarity
  • Calls to action
  • Form friction
  • Mobile usability signals

SEO & Organic Search

Identify visibility and page-level issues that can limit discoverability.

  • Technical foundations
  • On-page structure
  • Content gaps
  • Search intent alignment

Paid Media

Review campaign structure, targeting logic and the path from ad to conversion.

  • Account structure
  • Audience and keyword logic
  • Creative-message alignment
  • Conversion measurement

Analytics & Tracking

Check whether your reports are built on usable and consistent measurement.

  • GA4 configuration
  • Key events
  • UTM conventions
  • Attribution and data gaps

Social & Audience Journey

Evaluate whether organic and paid social activity supports the right audience actions.

  • Profile consistency
  • Content-to-offer alignment
  • Paid-social handoff
  • Engagement pathways

Email & CRM

Review lifecycle communication and whether leads are supported after conversion.

  • Lead capture
  • Lifecycle flows
  • Segmentation logic
  • Measurement consistency
Tracking Paid Media Conversion CRM Social SEO
Illustrative framework — actual categories vary by scope.
Audit Prioritization

Not Every Finding Deserves the Same Attention

Your report organizes findings by urgency and decision value rather than producing a flat list of observations. That helps teams separate immediate measurement or conversion risks from improvements that can be scheduled later.

CriticalIssues that can materially affect tracking, customer journeys or campaign decisions.
High PriorityImportant weaknesses with a clear reason to address them soon.
Medium PriorityUseful improvements that should follow the core fixes.
MonitorItems that are acceptable now but should remain visible as conditions change.
What You Receive

Audit Outputs Built for Action, Not Filing Away

The deliverables are designed to help an owner, marketing lead or agency understand what was found, why it matters and what should happen next.

Structured Audit Report

Findings grouped by channel or journey stage with evidence notes and clear explanations.

Marketing Health Scorecard

A concise view of strengths, weaknesses and the areas that need the most attention within scope.

Prioritized Fix List

Recommendations ordered so your team can distinguish immediate fixes from later optimization work.

Implementation Roadmap

A practical sequence for the next 30 or 60 days depending on the selected audit plan.

When an Audit Helps

Use a Digital Marketing Audit When the Problem Is Unclear

An audit is especially useful when you have activity and data, but not enough confidence about where the real bottleneck sits.

Spend Is Rising

Campaign costs are increasing and you need an independent review of setup, landing paths and measurement before spending more.

Reports Do Not Agree

Your ad platforms, analytics and CRM tell different stories, making it difficult to trust channel-level decisions.

Leads Are Weak

Traffic exists but enquiry quality or conversion is inconsistent, so you need to trace where the customer journey loses alignment.

Agency or Team Review

You need a second opinion before changing suppliers, restructuring channels or committing to a larger marketing plan.

What We Need From You

Enough Context to Audit the Right Problem

The strongest audits combine observable digital signals with the business context behind your marketing decisions.

  • Your website and the digital properties included in scope
  • Business goals, priority products or services and target markets
  • Your main concerns or questions for the audit
  • Read-only analytics or advertising access where deeper evidence is needed
  • Recent reports, campaign summaries or CRM context when useful
Access principle: use read-only or partner access where platforms support it. Do not send passwords through the website form.
Platforms We Can Review

Common Sources in a Marketing Audit

The exact platform set depends on your plan and current marketing stack. We only include systems relevant to the agreed audit questions.

Google Analytics 4Google Search ConsoleGoogle AdsMeta AdsLinkedIn AdsMicrosoft AdsHubSpotMailchimpShopifyWordPressTag ManagerLooker Studio
Scope Clarity

Audit vs. Implementation: Know What You Are Buying

The Digital Marketing Audit diagnoses and prioritizes. Execution can be scoped separately when you want hands-on support after the findings are delivered.

ActivityIncluded in AuditImplementation Scope
Review current setup and performance signalsYesNot required
Identify gaps, risks and opportunitiesYesNot required
Prioritize recommendationsYesNot required
Rebuild campaigns or ad groupsRecommendation onlySeparate scope
Implement tracking, development or CRO changesRecommendation onlySeparate scope
Ongoing management and optimizationNoSeparate scope
Frequently Asked Questions

Digital Marketing Audit FAQs

Practical answers about scope, pricing, access, deliverables and what happens after the audit.

What is a Digital Marketing Audit?

A Digital Marketing Audit is a structured review of your website, analytics, search visibility, paid media, social activity, email or CRM activity, conversion paths and measurement setup. The goal is to identify gaps, risks and opportunities and turn them into a prioritized action plan.

What is included in the $99 Focused Audit?

The $99 Focused Audit covers one website or primary digital property plus up to two priority channels. It includes a structured diagnostic review, a concise scorecard, key findings, a prioritized fix list and a practical next-step summary.

How long does the audit take?

Standard delivery is 5–7 working days after the required information and access are available. Timing can vary when account access is delayed or when a custom audit includes several brands, markets or complex advertising accounts.

What information or access do you need?

We normally need your website URL, business goals, priority channels and any specific concerns. Depending on scope, read-only access to tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, CRM or email platforms can make the audit more evidence-based.

Do you need my passwords?

No. Where platform data is required, use standard read-only or partner access wherever the platform supports it. Do not send account passwords through the enquiry form.

What will I receive after the audit?

You receive an audit report with findings organized by priority, a channel or funnel scorecard where relevant, evidence notes, recommended actions and an implementation sequence. Higher-scope plans also include a deeper roadmap and walkthrough call.

Can you audit only one channel?

Yes. A focused audit can concentrate on a specific area such as SEO, Google Ads, Meta Ads, analytics, email, landing pages or conversion flow. A custom scope is available when you need a specialist review outside the listed plans.

Is implementation included in the audit price?

No. The audit is a diagnostic and recommendation service. Implementation, campaign management, development, tracking fixes, content production or ongoing optimization can be scoped separately if you want Rudrriv to help execute the recommendations.

Can you audit a new business with limited historical data?

Yes. For a newer business, the audit can focus more heavily on tracking readiness, website and funnel structure, channel setup, messaging consistency, competitor signals and launch risks. The depth of performance analysis will naturally depend on the data available.

Do you guarantee traffic, leads or sales after the audit?

No. A Digital Marketing Audit can help you identify issues and make better-informed decisions, but results depend on implementation quality, market conditions, budget, offer strength, competition, customer demand and other factors outside the audit itself.

Can the scope cover multiple brands, websites or countries?

Yes, but multi-brand, multi-site or multi-market work usually requires a custom scope because the number of properties, campaigns, data sources and comparison points increases materially.

How do I get started?

Choose the plan that best matches your needs or submit the enquiry form with your website, priority channels and the issues you want investigated. Rudrriv will confirm the scope and required access before audit work begins.

Digital Marketing Audit Enquiry

Ready to Discuss Your Digital Marketing Audit Requirement?

Tell us which channels are active, what feels unclear and what decision you need the audit to support. We’ll review the requirement and confirm the most suitable scope.

Plans start at $99 USD for a focused audit.
Standard delivery is 5–7 working days after inputs and access are ready.
Your audit can focus on a single channel or a connected multi-channel journey.
Read-only platform access is preferred wherever it is available.
Successful enquiries are processed on this page without redirecting to an external form.