Master Data Management

Create One Trusted Master Record Across Your Business Data

4.8/5Trusted by 1,250+ data teams and businesses

Bring customer, product, supplier, employee, location or other critical master data under clearer definitions, quality rules and ownership. Rudrriv helps you assess the current state, design the golden-record logic and plan a practical MDM implementation without treating every source system as equally trustworthy.

Master-data domain and source mapping
Duplicate, standardization and quality-rule analysis
Golden-record, matching and survivorship design
Stewardship, governance and implementation roadmap

Starting at $29 USD. Standard starter and blueprint delivery: 5–7 working days. Platform implementation and software licensing are scoped separately.

Google
Trusted by 1,250+ data teams and businesses
STARTING AT$29 USDFocused MDM starter scope
5–7 Working DaysStarter & blueprint delivery
Global ServiceSupport for customers worldwide
Quality FocusedClear rules, review and handover
Master Data Management Plans

Choose the Right Starting Point for Your MDM Journey

Start with a narrow data-quality review, define a single-domain MDM blueprint or scope a full implementation. The lower-cost plans are intentionally limited so the work remains clear and usable.

Entry Scope

MDM Data Quality Starter

For teams that need a focused first look at one master-data problem.

$29 USD

A compact assessment that turns a small sample of master data into a clear quality and standardization action list.

  • One priority master-data domain
  • Review of up to 250 supplied records
  • Duplicate and consistency check
  • Field-format and standardization observations
  • Issue summary with recommended next actions
  • One revision round
  • 5–7 working day delivery
Start With a Data Quality Review
Blueprint Scope

Single-Domain MDM Blueprint

For businesses preparing to formalize a trusted master record and governance model.

$249 USD

A structured blueprint for one master-data domain, connecting source fields, quality rules, matching logic, ownership and implementation priorities.

  • One priority domain and up to two source datasets
  • Current-state source and field mapping
  • Proposed master-record structure
  • Matching, merge and survivorship rule outline
  • Data-quality checks and exception handling
  • Stewardship roles and governance checkpoints
  • Prioritized MDM implementation backlog
  • Two revision rounds
  • 5–7 working day delivery
Build My MDM Blueprint
Implementation Scope

MDM Implementation & Integration

For organizations that need platform configuration, migration, integrations or multiple data domains.

Custom Quote

A tailored delivery scope for implementation-heavy MDM requirements after discovery of systems, data volumes, rules and controls.

  • Multi-source or multi-domain implementation scope
  • Detailed solution design and integration mapping
  • Data preparation and migration planning
  • Workflow, validation and stewardship design
  • Testing and acceptance support
  • Deployment and handover planning
  • Delivery schedule agreed after discovery
Discuss an Implementation
Pricing covers the stated Rudrriv service scope only. MDM platform licences, cloud consumption, third-party software, large-scale data migration and production integrations are not included unless specifically agreed in a custom scope.
Need a custom service or scope?

Not Able to Find the Right Service or Price?

Get in touch with our expert. Tell us what you need, and we'll help identify the most suitable service, scope and pricing for your requirement.

Discuss Your Requirement
MDM Delivery Process

How the Master Data Management Process Works

A structured six-step flow turns scattered master-data definitions and source records into agreed rules, a proposed master model and an implementation-ready handover.

1

Domain & Goal Scope

Confirm the priority entity, business problem, systems and expected outcome.

2

Source & Quality Review

Inspect field structures, duplicates, inconsistencies and known data-quality risks.

3

Master Model Design

Define the proposed master attributes, identifiers, definitions and required values.

4

Match & Survivorship

Document how records are matched, merged and selected when sources disagree.

5

Governance & Stewardship

Set ownership, review points, exception handling and change responsibilities.

6

Roadmap & Handover

Prioritize implementation actions, dependencies, controls and next delivery steps.

Service-Specific Capability Map

Master the Business Entities That Need a Consistent Definition

MDM is most useful when the business agrees what an entity means, which attributes matter, which source is trusted and who is allowed to approve changes. Rudrriv can focus the service on one priority domain before you expand the operating model.

  • Define the domain boundary. Separate true master data from transactional, analytical or local reference fields.
  • Identify authoritative inputs. Document which systems originate, enrich, consume or override each important attribute.
  • Assign decision ownership. Clarify where automated rules are sufficient and where a steward or data owner must resolve an exception.

Customer

Identity, contact, hierarchy, relationship and duplicate handling.

Product

SKU structure, naming, categories, attributes and lifecycle status.

Supplier

Vendor identity, legal details, classifications and approved relationships.

Employee

Worker identifiers, organizational relationships and governed attributes.

Location

Sites, addresses, codes, regions, hierarchies and location ownership.

Asset / Reference

Controlled identifiers, classifications, reference lists and shared definitions.

Golden-Record Method

How Matching, Merge Rules and Data Stewardship Fit Together

A reliable master record is not just a deduplicated file. The rules should explain why two records represent the same entity, which value survives a conflict and when a person must review the decision.

From source records to governed decisions

Rudrriv documents the decision chain so future implementation can be tested rather than guessed. The blueprint can be used as a platform-neutral handover for your chosen MDM technology or engineering team.

Field definitionsMatch keysThresholdsSource precedenceExceptionsSteward approval
Standardize
Normalize comparable values first. Define common formats for names, codes, addresses, dates, units or classifications before matching.
Match
Identify likely duplicates using agreed attributes. Exact identifiers can be combined with controlled fuzzy criteria where appropriate.
Survive
Choose which value becomes authoritative. Source trust, recency, completeness or business ownership can determine the surviving attribute.
Review
Route uncertain decisions to stewardship. Exceptions should be visible, traceable and resolved using a defined owner or approval path.
What You Receive

Master Data Management Deliverables Built for Decision and Handover

The exact files depend on the plan, but the outputs are designed to make the next MDM decision clearer for business owners, data teams and implementation specialists.

Data Quality Findings

Focused observations on duplicates, missing values, inconsistent formats and fields that need clearer rules.

Assessment

Master Record Blueprint

Proposed attributes, identifiers, definitions, required values and field-level ownership for the chosen domain.

Blueprint

Matching & Survivorship Rules

Documented logic for record matching, source precedence, conflict handling and stewardship review.

Rule Set

Implementation Backlog

Prioritized actions, dependencies and delivery considerations to move from design into implementation.

Roadmap
Before & After Master Data Management

From Conflicting Source Records to a Governed Master-Data Model

This comparison shows the operating-state change created by the service itself. It is not a customer case study and does not imply guaranteed business results.

Before

Different systems use different definitions

Teams may refer to the same customer, product or supplier using inconsistent field names and rules.

Duplicate records are handled manually

There is no agreed matching threshold or review path when records appear to represent the same entity.

Conflicting values have no clear winner

Source precedence is informal, making it difficult to explain which address, status or identifier should survive.

Ownership is unclear

Data changes, exceptions and quality issues can move between teams without defined stewardship responsibility.

After

One agreed domain and field model

Important master attributes are defined consistently and mapped to the relevant sources.

Matching rules are documented

Duplicate decisions use agreed identifiers, comparison attributes and exception thresholds.

Survivorship logic is explicit

Source trust, recency or ownership rules explain which value becomes the proposed master value.

Stewardship checkpoints are assigned

Uncertain matches, rule exceptions and master-data changes have a clearer decision path.

MDM Readiness & Scope

What to Prepare Before We Design Your Master-Data Model

You do not need a perfect data estate before starting, but the engagement is more useful when the priority domain, sample source structure and business decision points are visible.

Helpful inputs from your team

01 Priority master-data domain
02 Source-system inventory
03 Sample records or field layouts
04 Known duplicate examples
05 Existing business rules
06 Data owner or steward roles
07 Target platform or architecture
08 Security / compliance constraints

Scope boundaries to decide early

One domain or multiple domains?

Customer, product and supplier mastering can share principles but require different attributes, rules and owners.

Advisory blueprint or production implementation?

Platform configuration, migration, integrations and production workflows need engineering scope beyond the starter plans.

Automated match or steward review?

High-impact or uncertain merge decisions may require human approval rather than fully automated processing.

Common MDM Requirements

Where a Master Data Management Engagement Can Help

These are illustrative purchase scenarios, not claims about specific Rudrriv customers or project results.

Customer 360 Foundation

Define how customer identities and attributes should be matched across CRM, billing, support or other source systems.

Typical need: duplicate customer records and conflicting contact details.

Product Master Standardization

Structure product identifiers, names, categories, attributes and lifecycle fields before migration or catalog expansion.

Typical need: inconsistent product naming and attribute completeness.

Supplier Master Governance

Clarify vendor identifiers, required attributes, approval rules and duplicate handling across procurement and finance sources.

Typical need: multiple supplier records for the same legal entity.

Migration or Platform Readiness

Document the master-data model, quality rules and ownership required before ERP, CRM, data-platform or MDM implementation work begins.

Typical need: legacy source consolidation before a new system rollout.
Why Build an MDM Foundation?

Make Master-Data Decisions Easier to Explain, Govern and Implement

The service focuses on practical clarity rather than unsupported outcome promises.

Clearer Master Definitions

Agree what the entity and its important attributes mean.

More Consistent Rules

Document data-quality, matching and validation expectations.

Defined Stewardship

Clarify who reviews exceptions and approves material changes.

Better Handover

Give delivery teams an explicit model and prioritized backlog.

Practical Expansion Path

Start with one domain before adding systems or domains.

Master Data Management FAQ

Questions to Answer Before You Start an MDM Project

Understand the scope, deliverables, pricing, timing and implementation boundaries before choosing a plan.

What is Master Data Management?

Master Data Management (MDM) is the structured approach used to define, standardize, govern and maintain trusted master records for core business entities such as customers, products, suppliers, employees or locations. The goal is to reduce conflicting versions of the same entity across systems and establish clear rules for a reliable master record.

What is included in Rudrriv's Master Data Management service?

The exact scope depends on the selected plan. Work can include master-data discovery, source and field review, data-quality checks, duplicate analysis, standardization rules, master-data model recommendations, matching and survivorship logic, stewardship responsibilities, governance controls and an implementation backlog.

Which master-data domains can you work with?

The service can be scoped around common domains such as customer, product, supplier, employee, location, asset or reference data. A focused engagement normally starts with one priority domain so definitions, rules and ownership can be agreed before expanding.

How much does Master Data Management support cost?

The entry plan starts at $29 USD for a focused master-data quality starter scope. A single-domain MDM blueprint is priced at $249 USD. Implementation, integration, migration or multi-domain programs are quoted after Rudrriv reviews the systems, data volume, rules, security requirements and delivery complexity.

How long does the service take?

The standard delivery window shown for this service is 5–7 working days for the defined starter and blueprint scopes. Larger implementation or migration engagements require a separate delivery plan after discovery.

What information should I provide before the project starts?

Useful inputs include the priority master-data domain, source-system list, sample files or field layouts, known duplicate or quality issues, current ownership or stewardship roles, target systems, business rules and any security or compliance constraints that affect the data.

Will you clean or deduplicate my data?

The starter scope can include a limited data-quality and duplicate review, while wider cleansing or deduplication can be included in a larger scope. Production changes are not made automatically: rules, thresholds, exceptions and approval responsibilities should be agreed before records are merged or replaced.

Can you help define a golden record?

Yes. A blueprint can define the proposed master record, priority attributes, source precedence, matching conditions, survivorship rules, validation checks and stewardship decisions needed to create and maintain a trusted version of the entity.

Do you implement an MDM platform as part of the entry plans?

No. The $29 starter and $249 blueprint are focused advisory and data-definition scopes. Platform configuration, integrations, migrations, workflow development, testing and production deployment require a custom implementation quote.

Can the Master Data Management scope be customized?

Yes. Rudrriv can scope work around your chosen domain, data volume, number of source systems, required governance depth, target platform, migration needs and delivery model. The custom engagement is confirmed after the requirement is reviewed.

Are revisions included?

The MDM Data Quality Starter includes one revision round and the Single-Domain MDM Blueprint includes two revision rounds. Revisions refine the agreed scope and deliverables; materially new domains, systems or requirements may need a revised quote.

How do I get started?

Submit the enquiry form with your priority data domain, known issues, source systems and desired outcome. Rudrriv will review the requirement and confirm whether the starter, blueprint or a custom implementation scope is the best fit.

Send Your MDM Enquiry

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By submitting, you are requesting a scope review. Final deliverables, timing and implementation pricing are confirmed after the requirement is assessed.