Audience journey mapping
What it covers: Donor, volunteer, beneficiary, partner, and internal journeys are mapped into page priorities, menus, and CTAs.
Inputs: Stakeholder goals, current content, analytics, and service descriptions.
Deliverables: Sitemaps, wireframes, page briefs, navigation logic, and conversion-path recommendations.
Technology: SEO, analytics, and accessibility planning guide the structure.
Business value: Visitors can understand the organization faster.
Dependencies: Requires client input on programs, messaging, and approval roles.
Donation and action path planning
What it covers: Donation, newsletter, volunteer, event, and contact actions are reviewed for clarity and placement.
Inputs: Forms, donation tools, CRM needs, campaign goals, and privacy requirements.
Deliverables: CTA map, form recommendations, landing page structure, and integration notes.
Technology: CRM, payment, and email platform constraints are considered.
Business value: Supporter actions become easier to complete and measure.
Dependencies: Payment processing and legal fundraising requirements remain the client’s responsibility.
Impact storytelling architecture
What it covers: Impact stories, program results, financial transparency, and partner proof are organized into credible content sections.
Inputs: Annual reports, program data, photos, approvals, and brand guidelines.
Deliverables: Impact modules, story templates, proof-point guidance, and content governance notes.
Technology: CMS blocks and report embeds may be used where suitable.
Business value: The site communicates evidence without overstating outcomes.
Dependencies: Claims must be verified by the organization before publication.