| Website discovery report | Goals, audiences, current-state review, platform risks, content issues and decision requirements | Assessment document | Discovery and audit | Stakeholder interviews, analytics, access and current website details |
| Information architecture | Sitemap, navigation model, course taxonomy, programme categories and audience pathways | Sitemap and content model | Strategy design | Course list, admissions steps and content ownership |
| UX wireframes | Page structure, component placement, conversion points, content hierarchy and mobile flow | Wireframe set | UX planning | Approved journeys and page priorities |
| Visual interface design | Responsive layouts, brand application, component styles, forms and accessible states | Design files and prototypes | Design | Brand assets, content samples and review feedback |
| CMS implementation | Page templates, reusable sections, author roles, content fields and publishing workflows | Configured website backend | Development | CMS preference, roles and content governance rules |
| Course catalogue or programme pages | Course filters, programme details, schedules, fees, outcomes, eligibility and calls to action | Dynamic templates or managed pages | Development and content setup | Accurate programme data and approved copy |
| Admissions and enquiry forms | Form fields, routing, notifications, CRM mapping, validation and privacy notices | Working forms and workflow notes | Implementation | Process rules, recipient lists and data requirements |
| LMS, CRM or payment integration plan | Integration requirements, APIs, data fields, roles, error handling and testing approach | Technical specification | Setup and integration | Platform access and vendor documentation |
| SEO and migration plan | Metadata, redirects, structured data, URL structure, indexation checks and launch safeguards | SEO checklist and redirect map | Pre-launch | Current URL inventory and search data |
| Analytics and reporting setup | Events, dashboards, KPI definitions, form tracking and reporting cadence | Tracking plan and dashboard brief | Launch and optimisation | Analytics access and decision criteria |
| Accessibility and QA checklist | Responsive tests, keyboard checks, semantic markup, contrast, forms, links, media and performance review | QA report and issue log | Testing | Acceptance criteria and review devices |
| Training and handover | CMS usage, content workflow, template guidance, maintenance notes and support process | Training session and documentation | Handover | Team attendance and ownership confirmation |