| Discovery and requirements summary | Goals, stakeholders, platform constraints, catalog needs, integrations, and decision criteria. | Document or workspace notes | Planning | Business goals, access, stakeholder feedback |
| UX audit or journey map | Navigation, product discovery, product-page flow, cart, checkout, and mobile friction review. | Audit report, journey map, or annotated screens | Strategy | Analytics, current store access, customer insights |
| Wireframes and page architecture | Page layouts, content hierarchy, product templates, category flows, and conversion support blocks. | Wireframe files or structured diagrams | Design | Product content, categories, brand priorities |
| Visual design system | Responsive UI, components, typography, buttons, cards, forms, trust blocks, and storefront patterns. | Design files and style notes | Design | Brand assets, image guidance, approval cycles |
| Storefront development | Theme templates, responsive sections, navigation, product pages, cart configuration, and platform setup. | Platform implementation | Implementation | Platform access, approved designs, app decisions |
| Integration support | Analytics, CRM, email, shipping, inventory, customer support, and workflow connection support where scoped. | Configured tools and documentation | Implementation | Tool owners, credentials, API details |
| Quality assurance report | Responsive checks, browser checks, checkout review, form tests, accessibility basics, and defect notes. | QA checklist and issue log | Testing | Test products, payment mode, acceptance criteria |
| Launch support pack | Launch checklist, handoff notes, admin guidance, tracking confirmation, and post-launch priorities. | Checklist and support document | Launch | Final approvals, domain or hosting access, team readiness |
| Performance and KPI reporting setup | Measurement plan, analytics events, baseline considerations, and reporting views where agreed. | Dashboard or reporting notes | Optimization | Analytics access, KPI definitions, baseline data |