| Social media audit | Channel presence, content consistency, platform setup, baseline metrics and workflow issues | Audit report and priority list | Discovery and baseline | Platform access, brand information and business goals |
| Channel strategy and role map | Recommended platform roles, audience priorities, content formats and publishing direction | Strategy brief and channel matrix | Planning | Target audiences, market context and constraints |
| Monthly content calendar | Topics, formats, platforms, publishing dates, owners and approval status | Calendar board or spreadsheet | Planning and production | Campaign inputs, product updates and approval contacts |
| Content briefs and caption sets | Post purpose, key message, CTA, creative notes, hashtags and platform adaptation | Brief documents and caption sheets | Production | Approved claims, visuals, links and brand voice guidance |
| Publishing and scheduling queue | Approved posts prepared for agreed platforms with timing, links and asset checks | Scheduling tool or native platform queue | Implementation | Platform permissions and final approvals |
| Community response playbook | Response principles, escalation rules, common replies and sensitive-topic handling | Operational guide | Setup | Customer support rules and escalation contacts |
| Engagement and escalation log | Priority comments, messages, questions, risks and handoff records | Shared log or report section | Ongoing management | Defined monitoring scope and response boundaries |
| Social media report | Activity, engagement, content learning, audience signals, campaign summaries and recommendations | Monthly or agreed report | Reporting | Platform analytics and business context |
| KPI and measurement framework | Metrics, baselines, limitations, reporting frequency and decision ownership | KPI dictionary and dashboard plan | Setup and optimisation | Commercial definitions and analytics access |
| Handover and documentation | Workflows, templates, access inventory, content conventions and operating guidance | Documentation and live handover | Transition or completion | Client team attendance and ownership confirmation |